LO1: House Style Mood Boards

This is a mood board showing mastheads from different indie music magazines. There are some features that occur a lot, such as bold text, large size, striking colours, capital letters and complementary colours. What I like about these mastheads is that they all look unique, exciting and they would make me want pick up the magazine and have a flick through. This is something that I would be going for when I make my masthead.

Above are 5 fonts from www.dafont.com. I like these fonts because they look like they would be good for an indie rock/dance music magazine - striking and interesting for the target audience of young males.

Above are three potential mastheads that I could use for my magazine - I made them in Photoshop. At the moment, I like the bottom one best, as the yellow and black colours connote electricity and energy, while the large, dotted text connotes disco lights and technology. These are all key themes in the indie dance music magazine that I want to create.

House Style Ideas - Colour Schemes

Above are five possible colours for my magazine. These are the reasons why I chose each colour:

Yellow: has connotations of electricity and energy. HEADINGS.

Black: contrasts well with the electric yellow and creates a "hazardous" and cool look. BACKGROUNDS.

Red: red is used on many pages in dance music magazines and creates a sharp, striking look. PHOTOS, HEADINGS, BACKGROUNDS.

Light Blue: similar to yellow, it has an electric kind of feel. It also has connotations of disco lights, which relates to the target audience in the way that they would go out to gigs often. HEADINGS, SUB-HEADINGS.

Purple: a deep purple colour feels quite moody and regal, which gives a good feel to articles about certain artists. PHOTOS.

House Style: Photography

Front Cover 

• The model will be my brother, Josh Shirt.
• Jeans and a t-shirt, casual clothing. Will be with his guitar and laser drum kit.
• The location of the shoot will be in his studio in his garden. 
• Medium close-up shot, has to be for the front cover. Attracts readers through eye contact.
• Eye-level angle so it is clear to see who the person is and what he is doing.
• Representations - cool and casual image. Enjoyment and passion.

Contents

• Model - my brother, Josh Shirt.
• Clothing won't be so relevant as just hands and technology will be seen - laptop, guitar, lasers... if clothing is needed, it will be casual.
• Location - the studio or in the house.
• Close-up to capture the detail on the instruments and technology, getting the reader's attention.
• Low- and high-angle shots, to keep the photos interesting through variety. I will also use side-angles.
• The images in the contents will represent the reader's creative and musical hobbies, so it will be easy for them to find something that they are interested in reading.

Double Page Spreads

• Model - my brother, Josh Shirt.
• Casual clothing, jeans and a t-shirt, as seen on the cover. This is because the double-page spread will be the article for what is shown on the cover. He will have his guitar around his neck as he plays the laser drum kit.
• The shots for the double page spread, and any others for the full article, will be taken in his studio, where all of his equipment is set up.
• Medium long-shot, so you can see his facial expression as well as his arms and hands playing the laser drum kit.
• Almost side-on, slightly towards his front. The shot will also be slightly low-angle, connoting his control and precision movements on the laser drum kit.
• Similar to the cover image, the shot will represent a real passion for what he does. Since this photo will be larger, it hopefully will give a real sense of fun and enjoyment to the reader, too. They will be able to relate to this feeling about their hobbies.